About Us
Inspired by the Little Red Hen fable—with a Louisiana twist—the Little Rouge Hen team helps organizations, and the individuals behind them, to define their unique value to maximize their impact.
Just like the fable’s title character, the little red hen, who seeks help from all the other barnyard animals to make bread, but then ends up harvesting and milling the wheat and baking it all on her own, many nonprofit institutions and their teams face a similar challenge. It’s hard to stop and ask for help when, like the hen, they are tasked with many responsibilities: telling the story of their organizations, generating revenue, and juggling the day-to-day crises that arise. Despite limited resources, these teams are often asked to somehow do it all.
The Little Rouge Hen concept was hatched as a way to help our clients avoid the hen’s fate. We not only deliver marketing, development, and communications strategy, but more importantly we identify and cultivate existing individual talent and build team capacity so that you have a lasting recipe for success long after we’ve flown the coop.
Julie Gerdes Becnel, Founder
For nearly 20 years, Julie has worked in the nonprofit field where she has built marketing and communications teams from the ground-up, directed strategy for international, national and local campaigns, and developed audiences and partnerships around the globe.
She is also a certified Myers Briggs (MBTI®) facilitator and researcher. Her award-winning Master’s thesis studied how temperament impacts the efficacy of philanthropic messaging.
Julie founded Little Rouge Hen to leverage her expertise in nonprofit strategy, storytelling, and personality theory to help individuals and organizations set and reach their goals.
She is a frequent speaker on topics ranging from “Values-Based Living” to “Building Trust as a Leader.” Visit our Workshops page to learn more or inquire about booking a speaking engagement here.